--- title: The magic of live events description: Would you ever buy a t-shirt saying you had streamed a LIVE concert? Surely the answer is no. But if you went to a LIVE concert of your favourite performer you would buy the merch and wear it with pride for years to come. Check out our latest blog as we ponder what creates a memorable event experience. image: https://blog.joi.events/hubfs/Magic%20of%20Live%20Events.png --- [![Joi](https://blog.joi.events/hs-fs/hubfs/joi_logo_seafoam_green_1000px.png?width=150&height=150&name=joi_logo_seafoam_green_1000px.png "Joi")](https://www.joi.events) - Features - [Program Builder](http://www.joi.events/features/program-builder) - [Planning Tools](http://www.joi.events/features/planning-tools) - [Event Budgeting](http://www.joi.events/features/budget) - [Event Website](http://www.joi.events/features/website) - [Event App](http://www.joi.events/features/eventapp) - Resources - [Joi Blog](https://blog.joi.events) - [Services](http://www.joi.events/joi-event-planning-services) - [Pricing](http://www.joi.events/pricing) - [Contact Us](http://www.joi.events/contact) - [Sign In](https://app.joi.events/sign-in) - User Guides - [Book a demo](https://meetings.hubspot.com/rob-vass) - [Sign Up](https://app.joi.events/sign-up) ![Background](https://blog.joi.events/hs-fs/hubfs/Header%20Background%20Images/joi_header_default.png?width=1920&height=1080&name=joi_header_default.png "Background") # The magic of live events Aug 10, 2024, 11:19:46 AM ![Magic of Live Events – 1200x306](https://blog.joi.events/hs-fs/hubfs/Magic%20of%20Live%20Events%20%E2%80%93%201200x306.png?width=1200&height=306&name=Magic%20of%20Live%20Events%20%E2%80%93%201200x306.png) Would you ever buy a tee shirt saying you had *streamed* a Taylor Swift concert? Surely the answer is no. But if you went to a concert you would buy the merch and wear it with pride for years to come. Unlike the streaming, the attending will be a memory that you will cherish forever, and, (this is really important), want to retell to other people. You get bragging rights. It's being there that counts.  Your events may not quite have the kudos of an A-list celebrity, but they will cement a place in the memory of the audience. That is the purpose of events, to create memories, because it is the memories that return value to the organiser. If your events are for entertainment then it's the memories that will make the audience buy tickets in the future. If your events are for business then it is the memories that will influence audience behaviour in the future. For business events more than any, the ability to create memories is invaluable. Everyone is bombarded with marketing messages 24/7. But 99.9% of those messages are instantly forgotten. The opportunity to make a lasting impression is the magic of the live event. All you have to do is make sure it's the one you want! *Exercise: Think back over the last 6 months and see if you can remember all the events you attended. Then try and remember any stand-out online content: Then judge for yourself which format is better at creating memories. Let us know which format won...*   ## Start planning events for free. Access all the features in Joi for 7 days, then decide which plan suits you. [7 day free trial](https://app.joi.events/sign-up) [Book a 30 min demo](https://meetings.hubspot.com/rob-vass) Or [compare plans](https://www.joi.events/pricing) from $50AUD,  €35EUR,  £30GBP, or $40USD per month for 10 active events. - [Home](http://www.joi.events/old-jan23) - [Features](http://www.joi.events/features) - [Pricing](http://www.joi.events/pricing) - [Contact Us](http://www.joi.events/contact) - [Quickstart Guide](http://www.joi.events/quickstart-guide) - [FAQs](http://www.joi.events/faq) - [How to plan an event](http://www.joi.events/how-to-plan-an-event) - [EULA](http://www.joi.events/eula) - [Privacy Policy](http://www.joi.events/privacy) ##### Stay connected Sign up to our newsletter to receive the latest news and updates about Joi. --- Joi Pty Ltd, PO Box 737, Milsons Point NSW 1565 © 2026 Joi Pty Ltd - - -